Lightning Events – leveraging F2F meetings with London’s leading venues

Assignment

Established just over ten years ago Lightning Events delivers a diverse range of events throughout the UK and Europe (Switzerland, Italy, France, Ireland and Spain). Working with some of the leading London ‘Wedding planners’ they now execute just over 100 stunning tailor-made and stylish corporate events every year.

With many of London’s leading Museums and historical Venues working with ‘preferred’ Design and Production agencies, Lightning’s Directors approached GFG to undertake a twelve day ‘telemarketing’ campaign with two key objectives: –

• To initially leverage where possible a ‘credentials’ meeting
• Identify the venues internal timelines for their next supplier review?

We were first approached in 2018 and following our success we were then commissioned again in 2019 to undertake a similar assignment.

Output And Results

Working on a targeted list of just over 200 venues including Wedding planners in London and the Home Counties we leveraged just over 10 meetings in 2018, which in turn led to Lightning executing events for new clients including Quintessentially, Lillingston and Blenheim Palace.

In 2019 GFG were commissioned to broaden the list even further to include London’s Five Star Hotel and within twelve days we had similar success, with over 16 face-to-face meetings.